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The Blackhawks Know How to Cross Promote

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Say what you will about hockey, but there are some clever ad execs running the whole shebang. Case in point: this terrific new ad promoting an upcoming Blackhawks vs. Minnesota Wild game next week. Not only does it know how to incorporate a hot movie, it figures out how to do it with a classic hockey comic twist: the take down hip check. Now THAT is a clever ad.  (by Cameron Smith) Running Time: 0:30
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