Nike is Kicking it Old School

We've been feeling nostalgic for the hip-hop of our high school years. It's the 20th anniversary of both the incendiary Do The Right Thing anthem "Fight the Power" and the hippy-dippy brilliance of De La Soul's 3 Feet High and Rising. ("The Magic Number" still kicks ass.)

It washed over us at a recent Q-Tip show in Central Park overloaded with the best from the Tribe Called Quest days. We scoped out a dude sporting a spilt-level boxed haircut with blond streaks and a leather Africa patch. Can he kick it? Yes, he can.

The old school Humpty-Hump rap ethos is a thing, though, otherwise Nike wouldn't have built their new ad campaign around the days of thick gold ropes, neon sunglasses and jheri curls. Meet the Hyperizers, a new crew kicking it old school with funky rhyme-makers/MC undertakers: Andre "Chief Blocka" Iguodala, Mo "Fog Raw" Williams, Kevin "Velvet Hoop" Durant and Rashard "Ice-O" Lewis. For athletes rapping, it ain't bad.

One love. We're all in the same gang. You down with OPP? It's just me, myself and I. Dont criticize. Hyperize.

Word.